There is a lot of snake oil in the health food stores and a lot of it is below detectable limits.
We are providing both sides of the Agave Nectar debate here. Each side makes good points.
Personally, I would not call agave nectar a health food fraud as does Mr Nagel: I would call it misleading consumers to its health benefits—due to its high fructose content. Also, Mr. Nagel should have gotten a better expert attack dog than Mr. Biancho. He doesn’t lend much credibility as a “global expert” since he is hard to find on the internet—and having interests in multi-level marketing companies does not help for me.
Mr. Gerbore does well in defending his product, although he uses the usual arguments as a trained public relations pro or defense attorney: Discredit, focus on minor errors, divert the focus to another similar and inferior product made with older methods, all the while neglecting to address the main issue: the high level of fructose and its health effects. He then further diverts attention to an entirely different issue: the problem of over-consumption.
I do wish to thank both gentlemen for giving the Journal some more free feed for our readers.
I do not intend to give my opinion, although after reading Mr. Nagels well-constructed and articulated facts, I would rather eat white sugar than agave nectar.
Kimberly Hartke at hartkeisonline.com put out a controversial message the other day about agave nectar, just when healthy eaters were beginning to get a warm, fuzzy feeling about finally beating the sugar craves without guilt. Now, they will have to come to grips with their past sins. Imagine being conned into thinking this was a healthy, natural, low-glycemic sweetener, only to find out it is another industrial product made with genetically modified organisms to make it real sweet and worse than high-fructose corn syrup.
Here is Kimberly introducing the comments from The Weston A. Price Foundation on the topic:
Just when almost everyone knows that Agave “Nectar” is a low glycemic, “good for you” sweetener, nutrition education non-profit, The Weston A. Price Foundation, reveals it is anything but.
“This sugar substitute is a health food fraud,” claims author Ramiel Nagel. See attached release.
–Kimberly Hartke, Publicist
AGAVE WORSE THAN SUGAR, NUTRITION FOUNDATION WARNS
New Product Contains More Synthesized Fructose than High Fructose Corn Syrup
April 21, 2009, Washington, D.C.– Agave “nectar,” a sweetener increasingly appearing in products aimed at health-conscious consumers, poses greater health hazards than high fructose corn syrup (HFCS), according to a recent article in Wise Traditions, the journal of the Weston A. Price Foundation, a leading voice for accurate nutrition information. Although agave “nectar” is promoted as a healthy alternative to sugar, its high fructose content has nutrition experts raising the caution flag. According to the article, agave contains more free synthetic fructose than high fructose corn syrup, which experts now link to obesity and other health problems. (more…)