From David E. Gumpert on the Complete Patient blog:
“The Harvard Business School is always on the lookout for interesting business case studies to help teach its high-powered students about the latest trends in business management.
I’m going to nominate Organic Pastures Dairy Co. for consideration as an HBS case—as an extraordinary example of a company that has forged such a close bond with its customers that they have become a potent political weapon on behalf of the company. Whatever the food safety issues at Organic Pastures, the true nature of the agenda became clear when the California Department of Food and Agriculture rushed to lift the quarantine after OPDC’s owner, Mark McAfee, said, “Enough screwing around,” and had the clout to back up his demand. Without the clout, OPDC would still be waiting, and waiting, and waiting. It’s clearer than ever that politics comes before any considerations of safety…
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Journal of Natural Food and Health 